When you go on the internet to search for
things the easiest way to do is with search engine sites. These search
engines utilizes keywords when searching for the things you need online.
If you’re looking for a hotel reservation in Hawaii you simply need to
input the keywords hotel, reservation and Miami. You can also input
several words that relate to the topic since the search engine will give
you similar to identical results regardless of the words used. The
convenience of the search engines gives you the ease of browsing through
the net with comfort. However search engines may not be accurate all
the time since they heavily rely on keywords and the content may not be
as similar to what you may need. Then with an ocean of web sites for you
to skim through may prove to be more stressful.
On the other side is called a free web directory
which functions very differently from a search engine. The web
directory doesn’t rely on keywords to initiate any search functions.
Instead web sites are posted via categories on certain topics and
niches. These directories can come in various structures whether they
are paid, hosted or a simple free web directory. They
function relatively the same wherein they contain a list of sites in
different categories. One could say that a web directory is like an old
fashioned phone book but with web sites in its content.
There
are various types of directories that are being used and the ways they
implement these listings vary from each other. First off is a free
submission directory or simply put a free web directory. The free web directory
is a directory which doesn’t need any form of payment when the person
submits their website link. The next one is a reciprocal link directory
where it is required that the submitted web site must include a
link to the web directory site somewhere within their website. This is
like a “you scratch my back and I’ll scratch yours” kind of situation
where both sites promote one another in terms of a requirement on being
on the web directory for free.
The
third one is a no reciprocal link directory that allows the person to
submit links onto the directory for free and without the need to promote
the web directory itself. You could say this is pretty much similar to a
free web directory. The
fourth one is a paid submission directory wherein payment is needed in
order for your link to be included on to the directory. The fifth one
is the no follow link directory which states that this form of
directories aren’t detected or seen by search engine web sites. The
sixth one is a featured listing web directory which is similar to a paid
submission directory but with a special prioritization. In short it can
be said that is similar to a sponsorship linking where the website with
the highest payment gets special treats or recognition. The seventh one
is a bidding directory where people place bids for a spot at a
directory. Basically payment is also involved here but with the highest
bidder winning the best spots. The last one is affiliate links directory
which is described as the web directory web site earns income
commission for any referrals coming from their sites.
For most starters, the free web directory
isn’t as utilized as search engines but it’s definitely a great web
tool. There are some down sides to it especially if you’re using a free web directory type.
For starters competition may be a bit rough and crowded depending on
the category you are eyeing for. Then there is also the point of your
web site getting lost in the sea of other web sites considering that
there may be numerous and new entries per day when using a free web directory.
Whatever the case may be the use of a web directory cannot be
understated and it’s pretty much one effective way of advertising.
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